1
00:00:05,200 –> 00:00:07,966
The search for this net zero water concept
2
00:00:08,466 –> 00:00:10,600
includes among its main premises the management
3
00:00:10,866 –> 00:00:12,066
of water resources
4
00:00:12,366 –> 00:00:13,400
which is one of the premises
5
00:00:13,533 –> 00:00:15,333
fundamental to guide all investment
6
00:00:15,800 –> 00:00:17,600
in the development of new products
7
00:00:18,333 –> 00:00:19,166
by Rain Bird
8
00:00:19,366 –> 00:00:22,766
to seek this improvement in management
9
00:00:23,600 –> 00:00:24,866
of water resources
10
00:00:24,933 –> 00:00:25,766
we can mention
12
00:00:26,666 –> 00:00:28,800
the development of high-efficiency emitters
13
00:00:29,066 –> 00:00:30,000
such as
14
00:00:30,533 –> 00:00:32,000
the Sub-Surface Dripline
15
00:00:32,500 –> 00:00:33,533
which delivers water exactly
16
00:00:34,100 –> 00:00:35,556
where the plant needs it
17
00:00:35,566 –> 00:00:36,000
that is, in the roots.
18
00:00:37,133 –> 00:00:39,933
in addition to a complete range and installation of sensors
19
00:00:40,533 –> 00:00:43,966
that contribute to a central control system
20
00:00:44,133 –> 00:00:44,690
in the management
21
00:00:44,700 –> 00:00:45,766
of this water resource
22
00:00:46,066 –> 00:00:47,100
ensuring that the necessary
23
00:00:47,366 –> 00:00:50,300
amount of water is applied
24
00:00:50,966 –> 00:00:53,000
in the development of this project
25
00:00:58,533 –> 00:01:01,600
Every project has its uniqueness
26
00:01:01,800 –> 00:01:04,800
and Rain Bird relies on its wide range
27
00:01:05,366 –> 00:01:06,166
of products
28
00:01:06,333 –> 00:01:07,766
in its extensive portfolio
29
00:01:08,166 –> 00:01:08,966
to listen
30
00:01:09,400 –> 00:01:11,600
to the customer’s needs
31
00:01:12,366 –> 00:01:15,166
and understand the desires in the installation
32
00:01:15,466 –> 00:01:16,266
of that project
33
00:01:16,566 –> 00:01:17,156
obviously
34
00:01:17,166 –> 00:01:19,733
always supported by companies and partners
35
00:01:20,133 –> 00:01:21,500
with a high level of specialization
36
00:01:21,766 –> 00:01:24,333
as was the case with the company Regatec
37
00:01:24,666 –> 00:01:26,600
and together with our partner in the project
38
00:01:26,733 –> 00:01:29,700
we try to seek within the customer’s needs
39
00:01:30,300 –> 00:01:33,800
the specifications to achieve those objectives
40
00:01:34,500 –> 00:01:36,800
So with the installation of a robust central control system
41
00:01:36,900 –> 00:01:38,666
and sensors
42
00:01:38,966 –> 00:01:40,100
that guide the needs
43
00:01:40,800 –> 00:01:41,800
of that specific landscaping
45
00:01:43,400 –> 00:01:46,566
Rain Bird brings to the field products
46
00:01:46,800 –> 00:01:48,266
with the technology needed
47
00:01:48,500 –> 00:01:49,933
to achieve the customer’s objectives
48
00:01:55,200 –> 00:01:57,066
Economically viable project
49
00:01:57,566 –> 00:01:58,690
provide
50
00:01:58,700 –> 00:01:59,500
Rain Bird
51
00:01:59,866 –> 00:02:03,066
the ideal scenario for the application of new technologies
52
00:02:03,733 –> 00:02:06,333
creating that virtuous cycle of technologies
53
00:02:06,466 –> 00:02:09,800
generating a financial return expected by the customer
54
00:02:10,366 –> 00:02:12,333
and this expected financial return
55
00:02:12,500 –> 00:02:14,533
creates a scenario for the application
56
00:02:15,000 –> 00:02:16,466
of new technologies
57
00:02:16,533 –> 00:02:17,056
It’s worth highlighting
58
00:02:17,066 –> 00:02:19,300
that special and commercial projects
59
00:02:19,366 –> 00:02:21,333
like the Hectares case
60
00:02:21,866 –> 00:02:25,000
are planned to have a useful life
61
00:02:25,133 –> 00:02:26,366
of the equipment of twenty
62
00:02:26,400 –> 00:02:27,866
twenty-five, thirty years
63
00:02:28,133 –> 00:02:30,400
so you can imagine the scale
64
00:02:30,733 –> 00:02:31,533
so you can imagine the dimension
65
00:02:31,733 –> 00:02:34,666
of proper water management in the horizon of maybe twenty
66
00:02:34,700 –> 00:02:35,500
thirty years
67
00:02:35,700 –> 00:02:37,000
not just as an efficiency
68
00:02:37,466 –> 00:02:39,933
in the use of energy and other natural resources
69
00:02:40,466 –> 00:02:42,266
applicable to this project
70
00:02:47,600 –> 00:02:48,290
Rain Bird
71
00:02:48,300 –> 00:02:49,566
as one of the pioneers
72
00:02:49,800 –> 00:02:51,300
in the development of landscape irrigation solutions in Brazil
73
00:02:51,400 –> 00:02:53,700
always has as one of its main objectives
75
00:02:57,133 –> 00:02:58,566
the education and training
76
00:02:59,200 –> 00:03:00,366
of our network
77
00:03:00,466 –> 00:03:01,466
always concerned
78
00:03:01,800 –> 00:03:04,200
with certifying partners who
79
00:03:04,400 –> 00:03:06,366
work with the same values of the company
80
00:03:06,400 –> 00:03:08,900
so that they can operate with the market
81
00:03:09,500 –> 00:03:10,966
and also our participation
82
00:03:11,466 –> 00:03:13,123
with entities like the GBC
83
00:03:13,133 –> 00:03:15,000
which provide certification
84
00:03:15,533 –> 00:03:17,400
for sustainable buildings
85
00:03:17,666 –> 00:03:19,700
as well as seeking with agencies
86
00:03:19,966 –> 00:03:21,733
that certify the efficiency
87
00:03:22,333 –> 00:03:24,533
and effectiveness of our equipment,
88
00:03:24,600 –> 00:03:26,900
such as certifications like WaterSense,
89
00:03:27,400 –> 00:03:29,600
the Water Efficiency and LEED
90
00:03:29,966 –> 00:03:31,966
here in Brazil for sustainable buildings
91
00:03:36,500 –> 00:03:37,800
The GBC is an organization
92
00:03:38,000 –> 00:03:38,933
that holds values
93
00:03:39,000 –> 00:03:41,133
very similar to those guiding Rain Bird’s actions
94
00:03:41,266 –> 00:03:43,100
in the national market.
95
00:03:43,733 –> 00:03:45,066
we view partnering with GBC in a positive light,
96
00:03:45,133 –> 00:03:47,466
not only walking hand in hand with GBC in
97
00:03:47,900 –> 00:03:48,700
promoting
99
00:03:50,000 –> 00:03:52,733
the popularization of sustainable buildings in Brazil
100
00:03:53,066 –> 00:03:55,266
but also in providing technical support
101
00:03:55,700 –> 00:03:58,533
for the certifications promoted by GBC,
102
00:03:58,866 –> 00:03:59,666
as well as
103
00:03:59,800 –> 00:04:01,800
being a technical reference
104
00:04:02,000 –> 00:04:04,400
for all those civil society partners
105
00:04:04,933 –> 00:04:06,266
who seek
106
00:04:06,533 –> 00:04:08,466
to obtain this certification in their projects.
107
00:04:14,266 –> 00:04:15,666
Well, first of all,
108
00:04:15,766 –> 00:04:17,266
the Hectares is almost a
109
00:04:17,333 –> 00:04:19,166
gift that we received to do this
110
00:04:19,266 –> 00:04:19,656
project,
111
00:04:19,666 –> 00:04:21,066
it’s a situation where you
112
00:04:21,500 –> 00:04:22,300
need to apply
113
00:04:22,500 –> 00:04:25,400
all the best resources and best practices in irrigation,
114
00:04:26,266 –> 00:04:29,400
using the most advanced technologies available.
115
00:04:29,933 –> 00:04:31,700
You have everything from simple lawns,
116
00:04:31,766 –> 00:04:32,866
slightly more complex sport turfs,
117
00:04:32,933 –> 00:04:34,866
118
00:04:35,100 –> 00:04:36,600
sandy beach tennis courts, gravel courts,
119
00:04:36,666 –> 00:04:39,666
high flowerbeds, low and dense flowerbeds
121
00:04:41,666 –> 00:04:43,266
garden on slab,
122
00:04:43,700 –> 00:04:45,933
you have jabuticaba trees,
123
00:04:46,000 –> 00:04:46,656
you have
124
00:04:46,666 –> 00:04:50,500
a diversity of shapes and water needs,
125
00:04:50,866 –> 00:04:52,800
including very mixed ones,
126
00:04:52,866 –> 00:04:55,333
and this is something that also complicates
127
00:04:55,566 –> 00:04:56,366
the project process,
128
00:04:56,733 –> 00:04:58,133
but it’s a challenge,
129
00:04:58,700 –> 00:04:59,690
not only that,
130
00:04:59,700 –> 00:05:02,266
you have an extremely hot climate,
131
00:05:02,766 –> 00:05:05,866
and on certain winter days even a bit cold,
132
00:05:06,266 –> 00:05:07,800
and you have to manage
133
00:05:08,133 –> 00:05:09,533
all this water need
134
00:05:09,866 –> 00:05:12,066
to use as little water as possible,
135
00:05:12,200 –> 00:05:13,566
so
136
00:05:14,100 –> 00:05:15,300
we needed to use
137
00:05:15,733 –> 00:05:18,133
everything as efficiently as possible,
138
00:05:24,133 –> 00:05:28,723
automation in this case, let’s say, the brain of the operation,
139
00:05:28,733 –> 00:05:32,800
and you have features in the Rain Bird equipment,
140
00:05:32,866 –> 00:05:35,733
including the IVM that was recently launched,
141
00:05:35,866 –> 00:05:38,333
which is a way to automate valves,
142
00:05:38,866 –> 00:05:39,733
and that allows you
143
00:05:39,800 –> 00:05:41,566
up to forty different programs,
144
00:05:41,733 –> 00:05:44,733
so for each type of situation,
145
00:05:45,000 –> 00:05:46,733
we have a different schedule,
146
00:05:46,766 –> 00:05:49,133
that I can irrigate it up to ten times a day,
147
00:05:49,500 –> 00:05:51,600
and the IVM does all that,
148
00:05:51,933 –> 00:05:53,200
not only that
149
00:05:53,500 –> 00:05:55,000
it manages flow rates,
150
00:05:55,133 –> 00:05:57,533
so you know even if there is a leak
151
00:05:57,966 –> 00:05:59,123
in a specific place,
152
00:05:59,133 –> 00:06:01,300
without having to go there or see it leaking,
153
00:06:01,800 –> 00:06:05,100
this IVM is a technology that came
154
00:06:05,533 –> 00:06:07,490
from golf
155
00:06:07,500 –> 00:06:08,600
we’ve had it tested for over 10 years,
156
00:06:09,066 –> 00:06:12,066
it’s a very robust technology,
157
00:06:12,133 –> 00:06:15,800
which is not only a facilitator for installation
158
00:06:16,133 –> 00:06:18,600
that uses much less cable than normally.
159
00:06:19,466 –> 00:06:20,933
but also it’s a system
160
00:06:21,400 –> 00:06:22,856
that we here in Brazil
161
00:06:22,866 –> 00:06:24,966
live in the region with the most lightning in the world.
162
00:06:25,200 –> 00:06:27,400
This IVM is an product extremely
163
00:06:27,766 –> 00:06:29,133
robust product against lightning,
164
00:06:29,466 –> 00:06:30,933
and it gives you much less
165
00:06:31,400 –> 00:06:35,300
incidence of needing to do any repairs
166
00:06:35,966 –> 00:06:38,190
this automation also
167
00:06:38,200 –> 00:06:40,733
is linked to a site in the cloud,
168
00:06:41,266 –> 00:06:42,466
and from a
169
00:06:42,800 –> 00:06:44,133
cell phone to a computer,
170
00:06:44,333 –> 00:06:45,766
you can operate it remotely
171
00:06:46,300 –> 00:06:48,166
with an infinity of features,
172
00:06:48,700 –> 00:06:50,166
which I generally
173
00:06:50,600 –> 00:06:53,466
really admire Rain Bird for
174
00:06:53,966 –> 00:06:55,733
the product they launched
175
00:07:01,300 –> 00:07:03,566
well, I am an irrigation auditor
176
00:07:03,766 –> 00:07:05,300
for the American Irrigation Association
177
00:07:06,800 –> 00:07:08,733
and what an auditor does
178
00:07:09,000 –> 00:07:09,800
is to see
179
00:07:10,000 –> 00:07:12,900
where you are spending water and what to do to improve
180
00:07:13,166 –> 00:07:13,856
how long
181
00:07:13,866 –> 00:07:16,066
it will take to pay off
182
00:07:16,333 –> 00:07:17,600
so logically
183
00:07:17,700 –> 00:07:20,400
we tried to use products for this project
184
00:07:20,800 –> 00:07:22,600
that are the most efficient
185
00:07:23,333 –> 00:07:24,666
not only in energy consumption
186
00:07:25,533 –> 00:07:28,400
but also the best distribution
187
00:07:28,466 –> 00:07:30,666
the best uniformity in water distribution
188
00:07:30,900 –> 00:07:33,166
and with this you will
189
00:07:33,766 –> 00:07:34,523
achieve the best
190
00:07:34,533 –> 00:07:35,566
production
191
00:07:35,766 –> 00:07:37,066
the best efficiency
192
00:07:37,200 –> 00:07:38,466
overall for the project
193
00:07:43,666 –> 00:07:45,733
We can divide the topic into two themes
194
00:07:46,133 –> 00:07:48,133
hydraulics and automation
195
00:07:48,900 –> 00:07:49,866
In the hydraulic part
196
00:07:49,900 –> 00:07:52,333
we have a lot of dripline tubing for the flowerbeds
197
00:07:52,733 –> 00:07:55,290
Sub-Surface Dripline with Copper Shield™ Technology
198
00:07:55,300 –> 00:07:56,100
which does not allow
199
00:07:56,400 –> 00:07:57,700
the intrusion of roots
200
00:07:58,200 –> 00:07:59,800
inside the dripline
201
00:07:59,933 –> 00:08:03,133
so it will have a much longer useful life
202
00:08:03,166 –> 00:08:04,900
they are pressure-compensating
203
00:08:05,066 –> 00:08:05,690
meaning
204
00:08:05,700 –> 00:08:08,300
within the same plot you have the same
205
00:08:08,766 –> 00:08:09,723
precipitation
206
00:08:09,733 –> 00:08:10,766
the same uniformity
207
00:08:11,733 –> 00:08:13,900
a lot of rotary nozzles were used
208
00:08:13,933 –> 00:08:15,990
which is a technology that is about 15 years old
209
00:08:16,000 –> 00:08:17,333
and it’s much more efficient
210
00:08:17,533 –> 00:08:21,566
than the old Spray Nozzles
211
00:08:21,900 –> 00:08:24,200
high-efficiency rotors were also used
212
00:08:25,100 –> 00:08:25,390
in other words
213
00:08:25,400 –> 00:08:29,256
in the hydraulic part, the most modern technology was used
214
00:08:29,266 –> 00:08:30,066
with filters
215
00:08:30,133 –> 00:08:30,933
even
216
00:08:31,066 –> 00:08:33,800
that indicate when a valve is dirty
217
00:08:33,866 –> 00:08:36,000
it lights up a little red light
218
00:08:36,200 –> 00:08:38,700
in the automation part
219
00:08:39,133 –> 00:08:40,966
the IVM was used
220
00:08:41,000 –> 00:08:42,456
which is a product that Rain Bird launched
221
00:08:42,466 –> 00:08:44,100
and won a global innovation award
222
00:08:44,566 –> 00:08:45,800
two years ago
223
00:08:45,900 –> 00:08:46,933
at the beginning of the pandemic
224
00:08:47,333 –> 00:08:49,000
precisely because it’s a product
225
00:08:49,666 –> 00:08:52,200
that’s very easy to expand the system
226
00:08:52,700 –> 00:08:55,000
very easy to troubleshoot
227
00:08:55,400 –> 00:08:59,766
very easy to command via a cloud site
228
00:09:00,366 –> 00:09:01,266
so really
229
00:09:02,000 –> 00:09:02,800
it’s a dream
230
00:09:03,000 –> 00:09:07,000
to be able to work with this equipment and apply it in a
231
00:09:07,600 –> 00:09:08,866
system like this
232
00:09:09,133 –> 00:09:10,900
I had already done big projects before
233
00:09:11,333 –> 00:09:13,100
and I tell you
234
00:09:13,600 –> 00:09:15,300
in the past it was much more difficult
235
00:09:15,366 –> 00:09:16,800
with this type of equipment
236
00:09:16,966 –> 00:09:18,533
it makes your life easier in a way
237
00:09:18,966 –> 00:09:19,766
tremendously
238
00:09:20,900 –> 00:09:22,366
not only during installation
239
00:09:22,666 –> 00:09:23,933
but also in maintenance
240
00:09:24,366 –> 00:09:26,333
and operation of the equipment
241
00:09:31,666 –> 00:09:32,733
as a human being
242
00:09:32,766 –> 00:09:35,400
living in an urban region
243
00:09:36,000 –> 00:09:36,800
since I was born
244
00:09:36,866 –> 00:09:37,733
I can only be grateful
245
00:09:38,933 –> 00:09:41,966
now as a businessperson working in this sector
246
00:09:42,000 –> 00:09:44,166
I see a great market niche
247
00:09:44,700 –> 00:09:48,900
to promote and offer water and energy savings
248
00:09:49,400 –> 00:09:52,533
for all new buildings that will arise
249
00:09:52,900 –> 00:09:54,100
I think it’s an excellent
250
00:09:57,166 –> 00:09:57,756
activity
251
00:09:57,766 –> 00:09:58,566
it’s an excellent
252
00:09:59,000 –> 00:10:00,200
organization
253
00:10:00,800 –> 00:10:01,933
for us precisely
254
00:10:02,666 –> 00:10:05,000
to implement in new
255
00:10:05,366 –> 00:10:07,266
buildings and make the new generation
256
00:10:08,000 –> 00:10:10,456
understand and apply all that is most modern
257
00:10:10,466 –> 00:10:13,266
because in the future this water and this energy
258
00:10:13,533 –> 00:10:14,333
will be scarce
259
00:10:19,566 –> 00:10:20,156
The project
260
00:10:20,166 –> 00:10:21,923
the landscape project of Hectares Resort
261
00:10:21,933 –> 00:10:23,500
was thought as a journey
262
00:10:23,966 –> 00:10:25,666
a journey of sensations
263
00:10:26,000 –> 00:10:27,900
where as you walk
264
00:10:28,266 –> 00:10:33,300
something new appears and it causes that wow
265
00:10:34,066 –> 00:10:37,466
so the idea was to have right at the entrance
266
00:10:37,800 –> 00:10:42,300
a large lake where a building is situated
267
00:10:42,766 –> 00:10:46,333
next to it, we see a true aquamarine
268
00:10:46,733 –> 00:10:49,900
which is the fifty-meter pool
269
00:10:50,300 –> 00:10:51,800
that reaches there
270
00:10:51,933 –> 00:10:52,800
overlooking
271
00:10:53,133 –> 00:10:54,800
higher than the lake
272
00:10:55,200 –> 00:10:56,933
reflecting in these waters
273
00:10:57,333 –> 00:10:58,200
then you walk
274
00:10:58,600 –> 00:11:01,133
you find marvelous vegetation
275
00:11:02,100 –> 00:11:02,966
you find
276
00:11:03,466 –> 00:11:07,333
fantastic buildings and unparalleled leisure
277
00:11:07,700 –> 00:11:09,766
so the landscape project here
278
00:11:10,100 –> 00:11:12,300
worked not only on the vegetation
279
00:11:12,466 –> 00:11:14,066
which is sensational
280
00:11:14,566 –> 00:11:16,800
but also a complete leisure experience
281
00:11:17,066 –> 00:11:20,166
leisure that takes care of the health of the body
282
00:11:20,600 –> 00:11:23,133
but also the mind and soul
283
00:11:28,600 –> 00:11:29,400
really
284
00:11:29,466 –> 00:11:30,366
here in Hectares
285
00:11:30,566 –> 00:11:34,300
we can work with the five human senses
286
00:11:34,700 –> 00:11:36,533
through vegetation
287
00:11:36,733 –> 00:11:40,100
we worked with flowering plants for our sight
288
00:11:41,300 –> 00:11:43,566
aromatic plants
289
00:11:43,966 –> 00:11:46,200
fragrant for our sense of smell
290
00:11:46,500 –> 00:11:48,900
we included fruit trees for taste
291
00:11:49,166 –> 00:11:51,533
in fact, many jabuticaba trees
292
00:11:51,766 –> 00:11:53,966
which is a fantastic plant
293
00:11:54,100 –> 00:11:55,500
very Brazilian
294
00:11:56,733 –> 00:11:59,523
and these fruits will attract birds
295
00:11:59,533 –> 00:12:00,366
the birds
296
00:12:00,800 –> 00:12:02,333
that will create the soundtrack
297
00:12:02,533 –> 00:12:04,266
here in our Enterprise
298
00:12:04,533 –> 00:12:08,566
and this idea of walking through pleasant places
299
00:12:08,800 –> 00:12:09,600
flowered
300
00:12:09,966 –> 00:12:11,166
shaded
301
00:12:11,500 –> 00:12:14,733
sometimes the sun shines on our skin
302
00:12:14,966 –> 00:12:18,133
sometimes it’s the cool shade
303
00:12:18,400 –> 00:12:22,200
bringing a strong sensation of touch
304
00:12:22,866 –> 00:12:24,133
more than that
305
00:12:24,266 –> 00:12:25,066
we placed
306
00:12:25,300 –> 00:12:28,600
leisure equipment for all age groups
307
00:12:28,900 –> 00:12:30,000
starting with the puppies
308
00:12:30,400 –> 00:12:34,200
to educational playgrounds for children
309
00:12:34,700 –> 00:12:36,133
toys for slightly older children
311
00:12:37,866 –> 00:12:41,066
places for teenagers to hang out
312
00:12:41,366 –> 00:12:42,766
areas for adults
313
00:12:43,100 –> 00:12:45,056
especially eating areas
314
00:12:45,066 –> 00:12:45,866
the Brazilian
315
00:12:45,900 –> 00:12:48,733
loves to gather around some food
316
00:12:49,166 –> 00:12:50,133
and a drink
317
00:12:50,600 –> 00:12:51,156
in fact
318
00:12:51,166 –> 00:12:55,533
we have beautiful architecture here designed by Gledson
319
00:12:55,766 –> 00:12:57,400
and this architecture
320
00:12:57,566 –> 00:12:59,766
often you press a button
321
00:13:00,000 –> 00:13:01,566
and the glass slides all the way
322
00:13:01,700 –> 00:13:03,400
so all this architecture
323
00:13:03,533 –> 00:13:05,166
all this indoor environment
324
00:13:05,400 –> 00:13:06,533
overlooks
325
00:13:06,566 –> 00:13:07,400
on the lake
326
00:13:07,700 –> 00:13:09,300
in the form of a terrace
327
00:13:09,700 –> 00:13:10,500
in other words
328
00:13:10,600 –> 00:13:11,500
the interior
329
00:13:11,666 –> 00:13:12,566
the exterior
330
00:13:12,733 –> 00:13:13,600
the shadow
331
00:13:13,866 –> 00:13:15,100
the sun
332
00:13:15,166 –> 00:13:18,800
all of this contributes to something very important
333
00:13:18,966 –> 00:13:20,266
which is enchantment
334
00:13:20,700 –> 00:13:21,390
why?
335
00:13:21,400 –> 00:13:23,500
because today with social media
336
00:13:23,766 –> 00:13:26,533
it’s not enough just to have a property
337
00:13:26,900 –> 00:13:28,066
it’s very important
338
00:13:28,366 –> 00:13:31,766
to show that you own a property
339
00:13:31,933 –> 00:13:33,300
and when you show it
340
00:13:33,533 –> 00:13:36,300
it’s essential to show beauty
341
00:13:36,533 –> 00:13:38,266
so here we have created
342
00:13:38,866 –> 00:13:39,666
environments
343
00:13:39,766 –> 00:13:41,600
both for larger groups
344
00:13:42,200 –> 00:13:43,700
and for smaller groups
345
00:13:43,933 –> 00:13:46,800
but always with an aspect of aesthetics
346
00:13:47,266 –> 00:13:49,000
because today beauty
347
00:13:49,266 –> 00:13:51,866
is an important factor
348
00:13:52,200 –> 00:13:54,600
when deciding to buy
349
00:13:54,800 –> 00:13:55,800
when deciding
350
00:13:56,066 –> 00:13:59,333
where to take your family
351
00:13:59,866 –> 00:14:03,266
so everything here was designed for you to really
352
00:14:03,733 –> 00:14:05,400
spend fantastic moments
353
00:14:05,700 –> 00:14:08,366
with those you love most, your family
354
00:14:14,566 –> 00:14:18,466
Well, the big challenge was to create a pleasant ambiance
355
00:14:19,100 –> 00:14:20,600
here in the Midwest
356
00:14:20,800 –> 00:14:21,600
here in Dourados
357
00:14:21,766 –> 00:14:24,900
knowing that it’s a very hot place
358
00:14:24,933 –> 00:14:27,300
and because it’s so hot
359
00:14:27,466 –> 00:14:30,500
we have a lot of evaporation
360
00:14:30,700 –> 00:14:33,733
so we rely on irrigation
361
00:14:34,333 –> 00:14:35,966
to have shade
362
00:14:36,166 –> 00:14:38,466
and shadow here brings something
363
00:14:38,666 –> 00:14:41,190
very important, which is coolness
364
00:14:41,200 –> 00:14:43,066
we know that the shadow of a tree
365
00:14:43,300 –> 00:14:45,133
due to evapotranspiration
367
00:14:45,566 –> 00:14:48,500
creates a very pleasant ambiance
368
00:14:49,066 –> 00:14:52,566
and here we used different shadows
369
00:14:52,800 –> 00:14:54,600
more lacy shadow
370
00:14:54,900 –> 00:14:56,266
stronger shadows
371
00:14:56,566 –> 00:14:58,066
denser shadows
372
00:14:58,300 –> 00:15:01,766
so on your walk
373
00:15:02,500 –> 00:15:04,000
you have lights and shadows of different
374
00:15:04,266 –> 00:15:05,066
qualities
375
00:15:05,266 –> 00:15:06,333
creating surprises
376
00:15:06,666 –> 00:15:09,600
and it’s these surprises that bring beauty
377
00:15:09,933 –> 00:15:11,766
and here in Hectares
378
00:15:11,800 –> 00:15:13,533
our customer São Bento
379
00:15:14,133 –> 00:15:16,600
managed to get large plants
380
00:15:16,966 –> 00:15:17,766
which is wonderful
381
00:15:18,200 –> 00:15:20,133
but there’s also a technical aspect
382
00:15:20,466 –> 00:15:23,533
when I plant a very large
383
00:15:23,766 –> 00:15:24,700
already mature plant
384
00:15:24,900 –> 00:15:27,166
I have to take special care
385
00:15:27,466 –> 00:15:28,566
to ensure its survival
386
00:15:28,900 –> 00:15:30,890
and plants are like us
387
00:15:30,900 –> 00:15:32,000
when we are little kids
388
00:15:32,400 –> 00:15:33,300
we fall
389
00:15:33,366 –> 00:15:34,866
we tumble and it’s okay
390
00:15:35,066 –> 00:15:35,866
when we get older
391
00:15:35,933 –> 00:15:37,266
we fall and break
392
00:15:37,733 –> 00:15:39,966
so mature trees
393
00:15:40,400 –> 00:15:42,766
require all these cares
394
00:15:43,000 –> 00:15:46,000
and here we did a great job
395
00:15:46,266 –> 00:15:47,966
the quality of the soil
396
00:15:48,300 –> 00:15:50,300
when you dig that hole
397
00:15:50,466 –> 00:15:52,900
so all this was very orchestrated
398
00:15:53,266 –> 00:15:56,100
to achieve this final result
399
00:15:56,333 –> 00:15:57,700
very green
400
00:15:57,900 –> 00:15:59,133
very natural
401
00:15:59,300 –> 00:16:02,166
which is the great international trend
402
00:16:02,600 –> 00:16:03,966
of good living in cities
403
00:16:04,266 –> 00:16:06,166
I had the honor of representing Brazil
404
00:16:06,366 –> 00:16:08,890
at the last MIPIM 2023
405
00:16:08,900 –> 00:16:09,733
and what is MIPIM?
406
00:16:10,000 –> 00:16:13,533
it’s the world’s largest event for new urbanizations
407
00:16:13,700 –> 00:16:17,100
and here we can see that the great attraction was
408
00:16:17,200 –> 00:16:18,300
to bring nature
409
00:16:18,666 –> 00:16:19,500
to cities
410
00:16:19,666 –> 00:16:20,733
to humanize them
411
00:16:20,933 –> 00:16:23,100
but also to bring a lot of leisure
412
00:16:23,366 –> 00:16:24,600
and here we went the extra mile
413
00:16:24,933 –> 00:16:28,500
we took care of every family member
414
00:16:28,766 –> 00:16:32,566
so that they had quite a nice leisure experience
415
00:16:37,900 –> 00:16:40,966
well, I believe that a good investment in projects
416
00:16:41,400 –> 00:16:42,200
hiring
417
00:16:42,333 –> 00:16:45,466
designers who have a repertoire
418
00:16:45,600 –> 00:16:47,123
and we can say that we have been
419
00:16:47,133 –> 00:16:48,466
for fifty-three years
420
00:16:48,700 –> 00:16:49,523
working with
421
00:16:49,533 –> 00:16:50,666
landscaping
422
00:16:50,766 –> 00:16:52,333
and in these fifty-three years
423
00:16:52,533 –> 00:16:54,566
we have done about six thousand projects
424
00:16:55,000 –> 00:16:57,890
and these projects are from all over Brazil
425
00:16:57,900 –> 00:16:58,800
that present
426
00:16:59,333 –> 00:17:01,533
very different climates
427
00:17:01,900 –> 00:17:02,866
even cultures
428
00:17:03,300 –> 00:17:06,400
of leisure also quite diversified
429
00:17:06,700 –> 00:17:09,800
and here in Hectares I think we were able to apply
430
00:17:10,533 –> 00:17:11,966
all this expertise
431
00:17:12,166 –> 00:17:14,700
because São Bento was sensational
432
00:17:15,100 –> 00:17:17,166
they gave us complete freedom
433
00:17:17,466 –> 00:17:20,466
they were very supportive of us
434
00:17:20,566 –> 00:17:23,333
it was very nice this exchange of information
435
00:17:23,933 –> 00:17:25,533
this exchange of experiences
436
00:17:25,900 –> 00:17:27,666
and we achieved a result
437
00:17:28,000 –> 00:17:29,533
that is not easy to achieve
438
00:17:29,866 –> 00:17:31,300
because we had
439
00:17:31,466 –> 00:17:33,600
not just an investment in project
440
00:17:33,900 –> 00:17:35,933
but also an investment in execution
441
00:17:36,266 –> 00:17:37,933
and that made all the difference
442
00:17:38,300 –> 00:17:40,266
for it to be a enterprise today
443
00:17:40,333 –> 00:17:41,200
that is a reference
444
00:17:41,600 –> 00:17:43,400
not just in Dourados
445
00:17:43,666 –> 00:17:45,900
not just in Mato Grosso do Sul
446
00:17:46,000 –> 00:17:47,933
i would say a reference in Brazil
447
00:17:52,900 –> 00:17:54,666
Well, I think this project
448
00:17:54,966 –> 00:17:57,166
is very important for Greenbuilding
449
00:17:57,266 –> 00:18:00,300
because it’s not just a sustainable project
450
00:18:00,500 –> 00:18:03,166
you see sustainability in it
451
00:18:03,666 –> 00:18:06,700
What have seen here, several projects
452
00:18:06,766 –> 00:18:08,290
that even the platinum seal
453
00:18:08,300 –> 00:18:09,400
from GBC
454
00:18:09,600 –> 00:18:10,466
and you look
455
00:18:11,100 –> 00:18:12,700
and think, wow,
456
00:18:12,800 –> 00:18:15,000
but it’s arid
457
00:18:15,266 –> 00:18:18,266
I don’t know if it’s so human
458
00:18:19,100 –> 00:18:20,100
and here in Hectares, no
459
00:18:20,166 –> 00:18:21,300
in Hectares
460
00:18:21,333 –> 00:18:23,333
Here you have this delightful thing
461
00:18:23,700 –> 00:18:24,566
of welcoming
462
00:18:24,900 –> 00:18:25,900
the human scale
463
00:18:26,200 –> 00:18:26,656
in fact
464
00:18:26,666 –> 00:18:29,356
here we have something fantastic
465
00:18:29,366 –> 00:18:30,500
the monumental scale
466
00:18:31,133 –> 00:18:31,723
for example
467
00:18:31,733 –> 00:18:32,490
in the pool
468
00:18:32,500 –> 00:18:34,533
we have a fifty-meter pool
469
00:18:34,800 –> 00:18:37,533
with giant imperial palm trees
470
00:18:37,666 –> 00:18:39,566
and you have this monumentality
471
00:18:39,900 –> 00:18:42,566
but when you sit on your lounger
472
00:18:42,800 –> 00:18:43,966
you’re there with your son
473
00:18:44,000 –> 00:18:44,690
with a daughter
474
00:18:44,700 –> 00:18:46,933
with your wife or with your husband
475
00:18:47,166 –> 00:18:50,256
you experience there a human scale
476
00:18:50,266 –> 00:18:52,000
a pleasant scale
477
00:18:52,133 –> 00:18:53,333
of confort
478
00:18:53,533 –> 00:18:57,800
so it’s not easy to get these two things
479
00:18:57,866 –> 00:19:00,733
because both are important
480
00:19:00,866 –> 00:19:02,866
the aspect of monumentality
481
00:19:03,266 –> 00:19:05,700
brings that, wow, how beautiful
482
00:19:05,900 –> 00:19:06,700
congratulations
483
00:19:06,866 –> 00:19:08,666
you live in a fantastic place
484
00:19:08,933 –> 00:19:11,533
but just that alone can be a bit tiring
485
00:19:11,800 –> 00:19:14,690
it’s essential to be
486
00:19:14,700 –> 00:19:15,766
in a pleasant place
487
00:19:16,200 –> 00:19:17,300
a comfortable place
488
00:19:18,166 –> 00:19:20,100
a place where you feel
489
00:19:20,566 –> 00:19:21,866
human
490
00:19:21,933 –> 00:19:25,090
in a place where you feel very comfortable
491
00:19:25,100 –> 00:19:27,266
and I think here in Hectares
492
00:19:27,333 –> 00:19:28,800
we achieved this feat
493
00:19:34,700 –> 00:19:35,600
I see the following
494
00:19:35,666 –> 00:19:37,200
this issue of sustainability
495
00:19:37,900 –> 00:19:39,766
which until recently, sustainability
496
00:19:40,133 –> 00:19:42,500
was synonymous with environmental sustainability
497
00:19:44,133 –> 00:19:46,666
today this has expanded
498
00:19:46,733 –> 00:19:49,700
today we have not only environmental sustainability
499
00:19:50,000 –> 00:19:51,200
which is very important
500
00:19:51,700 –> 00:19:55,166
today we have social sustainability
501
00:19:55,666 –> 00:19:56,800
meaning even the gbc
502
00:19:56,900 –> 00:19:58,666
already has tools
503
00:19:59,133 –> 00:20:01,866
to work on people’s well-being
504
00:20:02,000 –> 00:20:05,700
and not just social sustainability
505
00:20:05,966 –> 00:20:09,500
but today we also talk about personal sustainability
506
00:20:10,100 –> 00:20:12,500
that’s why in our projects
507
00:20:12,900 –> 00:20:14,966
it’s important to create very welcoming environments
508
00:20:15,300 –> 00:20:17,733
for you to be at peace with yourself
509
00:20:17,900 –> 00:20:19,866
which is extremely complicated
510
00:20:20,066 –> 00:20:22,300
increasingly we are trending to
511
00:20:22,400 –> 00:20:24,566
everyone looking at social media
512
00:20:24,866 –> 00:20:27,133
we’re trying to socialize
513
00:20:27,466 –> 00:20:28,190
and we don’t have
514
00:20:28,200 –> 00:20:30,333
more time for ourselves
515
00:20:30,466 –> 00:20:32,633
so personal sustainability
516
00:20:32,900 –> 00:20:34,266
is fundamental
517
00:20:34,533 –> 00:20:39,300
and GBC today covers many of these human activities
518
00:20:39,566 –> 00:20:40,766
so you have LEED
519
00:20:41,166 –> 00:20:42,566
you have the house and condominium
520
00:20:43,300 –> 00:20:45,533
LIFE, ZERO ENERGY
521
00:20:45,733 –> 00:20:46,533
in other words
522
00:20:46,666 –> 00:20:48,733
we are very well supported
523
00:20:48,966 –> 00:20:51,866
here with these GBC certifications
524
00:20:56,466 –> 00:20:57,856
The hectares
525
00:20:57,866 –> 00:20:59,200
was very challenging
526
00:20:59,500 –> 00:21:01,366
part of this challenge was, of course
527
00:21:01,700 –> 00:21:04,100
showing people that there was this demand
528
00:21:04,200 –> 00:21:05,933
for a totally different product
529
00:21:06,000 –> 00:21:07,500
a completely different neighborhood
530
00:21:07,933 –> 00:21:09,400
for the families of Dourados
531
00:21:09,566 –> 00:21:11,600
and within the very structure of Hectares
532
00:21:11,866 –> 00:21:13,366
the sophisticated architecture part
533
00:21:13,900 –> 00:21:15,733
especially our ecumenical space
534
00:21:15,800 –> 00:21:17,400
was very challenging to execute
535
00:21:17,700 –> 00:21:18,766
along with our wonderful
536
00:21:19,066 –> 00:21:21,566
4,400² meter lake
537
00:21:21,933 –> 00:21:22,956
and finally, of course
538
00:21:22,966 –> 00:21:26,700
bringing landscaping that reflected our visions
539
00:21:27,000 –> 00:21:28,200
of quality of life
540
00:21:28,366 –> 00:21:32,000
and to keep this landscaping vibrant
541
00:21:32,366 –> 00:21:34,000
beautiful and exuberant
542
00:21:34,100 –> 00:21:36,400
which we achieved through irrigation
543
00:21:41,866 –> 00:21:43,566
Communication
544
00:21:43,800 –> 00:21:45,566
is in São Bento’s DNA
545
00:21:45,866 –> 00:21:47,866
we always try to bring to our customers
546
00:21:48,900 –> 00:21:51,800
all the concepts we use in our projects
547
00:21:52,000 –> 00:21:53,533
so that they can use them too
548
00:21:53,733 –> 00:21:55,733
in building their own home
549
00:21:55,966 –> 00:21:57,400
or their own business
550
00:21:57,700 –> 00:21:58,500
so these are
551
00:21:59,533 –> 00:22:01,400
visions, concepts
552
00:22:01,700 –> 00:22:05,133
ideas of comfort, sustainability
553
00:22:05,766 –> 00:22:07,556
usability of spaces
554
00:22:07,566 –> 00:22:08,900
that we try to convey
555
00:22:09,133 –> 00:22:13,333
through our podcasts and social media
556
00:22:13,966 –> 00:22:16,733
so that not only São Bento’s customers
557
00:22:16,766 –> 00:22:17,933
but also the people of Dourados
558
00:22:18,266 –> 00:22:21,723
can receive this knowledge
559
00:22:21,733 –> 00:22:23,666
that we gather from inspirations abroad
560
00:22:29,500 –> 00:22:30,123
The Hectares
561
00:22:30,133 –> 00:22:33,200
came from São Bento’s vision that Dourados
562
00:22:33,466 –> 00:22:34,266
needed
563
00:22:34,333 –> 00:22:36,100
of a enterprise that translated
564
00:22:36,466 –> 00:22:39,133
all possibilities of quality of life
565
00:22:39,400 –> 00:22:40,200
sophistication
566
00:22:40,366 –> 00:22:42,000
luxury for the high-standard public
567
00:22:42,333 –> 00:22:43,133
here in Dourados
568
00:22:43,300 –> 00:22:45,190
we saw that these families
569
00:22:45,200 –> 00:22:47,133
were seeking the best
570
00:22:47,933 –> 00:22:48,800
in their vacations
571
00:22:48,900 –> 00:22:50,666
leisure moments around the world
572
00:22:50,800 –> 00:22:54,100
but didn’t have an option to live with all this quality
573
00:22:54,566 –> 00:22:55,400
at home
574
00:22:55,533 –> 00:22:58,466
so we set up a project to provide
575
00:22:58,800 –> 00:22:59,600
this possibility
576
00:23:05,466 –> 00:23:06,466
I think it’s very important
577
00:23:06,600 –> 00:23:09,933
to make people aware that there are ways
578
00:23:10,166 –> 00:23:12,233
of building, sustainable buildings
579
00:23:12,600 –> 00:23:13,756
especially in Brazil
580
00:23:13,766 –> 00:23:15,466
because people don’t have this knowledge
581
00:23:15,766 –> 00:23:17,566
they think that local technology
582
00:23:18,566 –> 00:23:20,133
cannot support it
583
00:23:20,300 –> 00:23:23,566
or sometimes that the costs are extremely higher
584
00:23:23,666 –> 00:23:24,566
we know that
585
00:23:24,933 –> 00:23:26,700
investment is necessary
586
00:23:26,933 –> 00:23:28,500
to bring sustainability
587
00:23:28,700 –> 00:23:31,266
but often this investment is
588
00:23:31,600 –> 00:23:34,333
in the concept of thinking about sustainability
589
00:23:34,866 –> 00:23:36,400
and not in the financial aspect
590
00:23:36,500 –> 00:23:38,133
so when you start a project
591
00:23:38,533 –> 00:23:39,966
thinking about sustainability
592
00:23:40,500 –> 00:23:42,566
it becomes much easier to execute
593
00:23:42,933 –> 00:23:45,190
and GBC raising awareness about this
594
00:23:45,200 –> 00:23:46,000
I think is a very noble task
595
00:23:46,100 –> 00:23:48,066
that is done around the world
596
00:23:48,166 –> 00:23:48,890
and especially
597
00:23:48,900 –> 00:23:50,166
in this country so
598
00:23:50,466 –> 00:23:52,500
vast and full of possibilities that is Brazil